The Pursuit of Service Marketing Excellence

The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is unambiguously poised to take a quantum leap globally thank to the recent awakening in the services vault of heaven. India which has been an agrarian parsimony did well(p) in the manufacturing sector after independence, but its publication as a player of note in the global arena is mainly due to the services sector. Service economic system is now considered the golden key to Indias future. Advantage to India The technological advancements of the defy century have been bestowed an unheard of premium on the gracious resource which came as a windfall for the Indian economy, specially for its service industry. India has a definite resource advantage to bear upon the growing global opportunities in the services sector. With the rise of unused economy, outsourcing has flooded the employment channels. Indias comparatively young population is well educated in diverse fields and that specific chassis of professionals is also well versed in the language which the ball speaks i.e.

English. Being a developing nation rearing to exercise a mark globally our services have the leverage of wage differential. This phenomenon makes Indian professionals much sought after in the world market. For domestic economy too, opening of the services sector is advantageous as it absorbs the teaming millions reducing the possibility of educated pink-slipped stuck with limited options in agriculture and manufacturing sectors of the economy. Elements of Service and Distinction Service as we know is done for one to another for a good will without giving ownership. Service can be basically of ternion types-pure service, derived and value added. The service industry differs from manufacturing industry... If you want to get a full essay, order it on our website: Orderessay

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