Profiles of a Spa Customer

Chapter 1 INTRODUCTION Business travelers who want to minimize jet lags, mothers who wants to spend date for themselves, persons with back problems seeking for relief, weekend warriors who are sore from overexertion, an cogent man who needs help in controlling his weight, or a couple who wants to reconnect, all come to one direct to seek help, the spa. Todays spa is a shopping centre for healing and nourishing mind, body, and spirit. People go to spas for fitness, stress management, tranquillity of mind, pampering and pleasure, and health and wellness. health clubs are e actuallywhere. According to the International Spa Association (ISPA), the number of spas in the United States grew at an yearbook rate of 21% from 1995-1999 and continues to show strong growth. The size of the U.S. spa industry in 2001 was estimated at 9,632 locations; in 2000, that number was 5,689. (Register, 2008). hither in the Philippines, the demand for spa services continues to grow. According to Libarios (2006), as more and more people pine for inner-healing-this and alternative-lifestyle-that, the market for spas and wellness centers has ballooned over recent years.

These so-called health-hubs sprouted in the resistance like wild mushrooms in the forestâ€"from the most sole(prenominal) centers that cater only to societys well-heeled peg down down to the modest hole-in-the-wall that offer services at low-cost rates. Libarios further adds that even the Department of Tourism (DOT) has sunk its dentition into the trend. Sensing that the demand for spas is not a novelty that would subsequently die a sudden death, it took the initiative to transform the Philippines into the sparadise of Asia. in spite of the noticeable dip in the economy, the demand for spas has shown no signs of lag down. The demand for spa services is driven by personal income and demographic trends. The profitability of individual companies depends on efficient imagery use and effective marketing. That is why the profile of spa customers is very essential. This... If you want to get a full essay, order it on our website: Orderessay

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