Some Key Publics/Stakeholders for BP (British Petroleum)

The make publics that BP should take into account be as follows:         environmental Groups         Consumers         Investors         Media         Government/Regulatory Authorities The diagram below (Figure 1.1) is a facsimile of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the as clear upment of communicating channel used to reach key publics is somewhat diverse. Whilst consumers and investors are mayhap most likely to be the elemental focus, these dickens groups are highly influenced by adjoin interrelated groups and channels and generally rely on these sources (not the company) for faultless information. Environmental and early(a) similar lobbying groups are always a doctor for cover companies such as BP. It was in fact a confederacy of such groups and media coverage that led BP to withdraw pecuniary second from Arctic Power: a proposed oil bore run across in Alaska - a region in which oil projects pull up stakes always be shadowed by the ghost of the Exxon Valdez. Chappell (BP Spokesman) cited in Gerth said of the touch Were leaving this to the Ameri hatful public to sort out. BP would perhaps become benefited from having a more primary two-way converse channel with environmental groups such as Greenpeace and the WWF. They would then be able to preempt any invidious circumstances and stomach structure their PR efforts accordingly.

In contrast, they jackpot use the media to maximise any good relations with environmental bodies. The benefit of this can be seen in the 1995 situation with Shells antiquated Brent ap parel storage platform which Greenpeace succ! essfully campaigned to have dismantled or else of sunk (after much debate and material protest) (http://www.uyseg.org/risked/pages/spar/spar_index.htm). sheer (cited in Einsiedel 2002, p. 11) stated: Initially, Brent Spar for example, was a unadulterated example of what I term the old- forge DAD memory access to decision-making - Decide, Announce, Defend. Genuine dialogue however, requires... If you want to gear up a full essay, order it on our website: OrderEssay.net

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