Wednesday, February 5, 2014

Yuki93Liu

Marketing Test Review 1. harvest-festival is a good, service, or nearness consisting of existent and in visible features that satisfies consumers demand and is received in exchange for money or something else of value. 2. A good has tangible attributes that a consumers five senses can perceive (Apples iPad can be touched and its features can be seen and heard). A good also may have intangible attributes consisting of its rescue or warranties and embody more abstract concepts (becoming healthier or wealthier). Goods also can be divided into nondurable goods and durable goods. A nondurable good is an item consumed in one or a few uses (food results). A durable good is one that usually lasts over many uses (such(prenominal) as cars and mobile phone). 3. Services argon intangible activities or benefits that an organization provides to satisfy consumers necessarily in exchange for money or something else. 4. An idea is a thought that leads to an action, such as a concept for a new invention or getting people go forth to vote. 5. Consumer proceedss: convergence purchased by the ultimate consumer. 6. Business products: products organizations buy that respond directly or indirectly in providing other products for resale. 7. crop item: a specific product that has a alone(predicate) brand, sizing or footings. 8. Product line: is a sort of product or service items that ar closely link up because they satisfy a division of needs, atomic number 18 used together, are sold to the aforesaid(prenominal) customer group, are distributed through the alike(p) outlets, or evanesce within a given price range. 9. Product smorgasbord: all the product lines offered by a company. 10. Product ground level: Group of similar products that fulfill the same need such as bar soaps; also called product category. There are variations between products within a class in legal injury of physical characteristics ( color, fragrance, shape) or brand names. A s! ingle manufacturer may produce several brands within the same product class in order to put forward to different...If you wishing to get a full essay, order it on our website: OrderEssay.net

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