Jetblue-Minicase

Jet Blue - Mini Case JetBlue Airways Corporation is an American low-priced airline. It flies in and out of more than 50 locations in the continental U.S., as well as the Caribbean, the Bahamas, southern Mexico, Bermuda and Colombia. JetBlue is a relatively new airline. It began in February 1999 under go wrong David Neeleman. In a press release issued by JD young-begetting(prenominal) monarch and Associates, for a fourth consecutive year, JetBlue Airways ranks highest in the low-cost carrier segment. JetBlue Airways performs especially well in two of septet measures: aircraft and in-flight services (J.D. Power and Associates). However, in February 2007, an ice storm changed the programme of history for JetBlue Airways. at bottom a weeks span, the effects of the storm caused JetBlue to abrogate more than one cardinal flights and incur tens of millions of dollars in losses. The troupe had quickly come to the identification of multiple internal operational iss ues that compounded the crisis. First off, they had miserable communication protocols to direct the partys pilots and flight attendants of where and when to go anywhere. Secondly, they had an overwhelmed reservation system reportage inaccurate flight locating and information.

Lastly, they lacked employees that were cross-trained and could work outside their particular area of expertise which prevented beat of life emergency response efforts. The attendant resulted in negative packaging for the airline and prompted a federal official investigation (Gulino). JetBlues once outstanding reputation was forthwith tarnished because of bad luck, flaw decision-making, and multiple systemic failures. Since the Valentine! s sidereal day incident, JetBlue Airways has shown a great commitment to satisfying the customers needs. David Neelemans idea to restore their company reputation was a client Bill of Rights that would specify in no un legitimate hurt how passengers would be compensated if the company failed to meet certain mental process standards. He also publicly...If you want to get a full essay, order it on our website: OrderEssay.net

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