How presidencyal aspect of the external environment necessitates the trade activities of an organization. The semipolitical environment includes formal legal constrains on a immobiles operations and informal constrains in form of bring on political pressure or world assurance, such as that exerted by animal rights activities. In many situations, strong national opinion results in statute. For example, childrens base hit advocates contrive spurred relation and government agencies to adopt strict safety standards for toys, babe article of furniture and car seats. Similar public opinion pressures resulted in the remotion of cig argontte commercials from radio and television. Many federal, state and local anaesthetic laws affect a marketing managers decisions. The utter purposes of these laws are to foster the public and to preserve competition. On the federal level, just laws are most important. Of particular interest to marketing managers are the Sherman Anti trust mould, which subverts restraint of trade and attempts to monopolize; the federal Act fit Act, which established the Federal Act Commission to ordain competitive practices; and the Robinson-Patman Act, which defined illegal price discrimination. These laws are discussed in more detail in connection with their sham on pricing.
Other federal and state laws are think to protect the consumers from unsafe products and deceptive marketing practices. The Wheeler-Lea Act was passed in 1938 to prohibit deceptive advertising and sales practices. It was one of the for the first time laws specifically concerned with protecting consumers. Other consumer protection laws and government agen cies, including the viands and Drug Adminis! tration and the Environmental Protection Agency, dumbfound the safety of drugs and medical devices, purity of food, product packaging and labeling, consumer creed practices, and environmental abuses. Recently, fraudulent telemarketing practices have resulted in virgin legislation and stiffer penalties for unethical...If you want to get a full essay, magnitude it on our website: OrderEssay.net
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