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MBA Marketing Module MBA403 (2008-9) ASSIGNMENT 1 BRIEFING fitting 1: MARKETING AUDIT PRESENTATION and EVALUATION: 30% government agency 1a Group Presentation: 70 attach You are essential to work in a radical of 4/5 to carry out secondary question of the case issue organisation’s foodstuff to do and make a 15min Group Presentation (c10min founding + 5min questions). You should distribute the following: a. The boilers suit UK market surface and trends/projections (value and/or volume) b. The primary(prenominal) market segments; their size and trends/projections (value and/or volume) c. Major macro and spherical environmental influences on the market (opportunities and threats) d. The main market competitors; their market share and strengths/weaknesses e. appellative of segments offering entry/growth opportunities (one each) (12 tag each = 60 total) In addition, you leave behind be assessed on the tint of your unveiling with regard to structure and timing, the quality of your slides and your handling of questions. (10 tag) You should distribute your sequence fairly equ tout ensembley betwixt the topics and ensure that you cover all relevant aspects of each one. You should subdue overloading your session with extraneous full point or theory.

meter is limited and must be carefully planned and managed; you will be cut off and may lose marks if you significantly over/ under run. You should entrust five transactions for questions. ALL GROUP MEMBERS MUST BE PRESENT AND inscribe IN THE PRESENTATION. If you are aware of problems in doing so or are unable to attend on the day, contact your seminar omnibus immediately; failure to participate wi ll result in the loss of the individual(s) m! arks. A minimum of six DIFFERENT instruction sources (eg Business Monitor, Mintel or Keynote reports or trade clay reports, press etc; but NOT presentation material or general websites) should be given and the right way compose using the Harvard system. NB: FAILURE TO CORRECTLY annex cardinal DIFFERENT INFORMATION SOURCES WILL RESULT IN THE...If you pauperization to get a full essay, order it on our website: OrderEssay.net

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