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Table of Contents Contents Executive analysis:3 Dairy industriousness in Pakistan4 STEPS TAKEN IN DAIRY INDUSTRY5 cuss Analysis6 policy-making:6 Economical6 Social:7 Technology:7 Porters:8 terror of New Entrant8 Suppliers Power:8 Buyers Power9 Substitute9 challenger9 competition Analysis10 Identify 3 Opportunities:10 Recommended opportunity:11 breakdown:11 Demographic segmentation:11 Geographic partitioning:11 Psychographics Segmentation:11 behavioural Segmentation:12 Targeting:12 spot:12 harvest-home Attributes:13 Marketing mix13 Product:13 dishonor name:13 Quality and features:13 organisation:14 Promotion:14 determine14 References:15 Executive synopsis: Pakistan is part of the emerging markets, which atomic number 18 stellar(a) much of the growth in the global dairy farm industry, including India, mainland mainland China and Middle East. Pakistan dairy industry growth rate in the global industry is account for nearly 95.8 pct in the past four years.

These countries atomic number 18 experiencing fast growth in the consumption of draw and variant liquid dairy growths visualizet on growing populations, acclivity household incomes, new dietetical trends and increased awareness and availableness of dairy merchandises. According to the daily research compensate released by Tetra Pak, the world leader in food processing and promotion solutions global consumption of milk and other liquid dairy crossroads is expected to increase by a compound one-year growth rate (CAGR) of 2.2 share over the next triple years. This cover is about the rig of a new product which is related to dairy industry. This report is a marketing plan of a Garlic butter which could be launched under the Haleeb foods company. In this report this new product is analyzed through different tools like PEST, Porters five Forces, and its s.t.p. (segmentation, targeting, positioning). The belligerent edge it has in the...

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