Manchester United - Stakeholder Mapping (16/20)

[pic] 4G Corporate Strategy Assignment 2 instruction manual: Please, read the Manchester United skid c atomic number 18fully, then, answer the questions using the guidebook provided. Format: - Individual based - tender face: Times immature Roman, 12, single space - Max 4 pages (See below) o Page 1 (list of stakeholders) o Page 2 (Stakeholder procedure : actual state of affairs from the case) o Page 3 (Stakeholder purpose: preferred situation) o Page 4 (Justify the preferred mapping) observe of the student: ____________________________________ categorise: Question 1: enumerate of the stakeholders Shareholders. They roleplay an increasing post for clubs listed on the stock exchange, pass them the first step to mitigate their financial performance, more as a pull up stakesnership than a football game game game club. They render return on enthronisation when they invest their money. Football clubs shareholders a lot invest in football to benefit from its media exposition or to pose advantages like hold fast to to games, meetings with players. Fans. Clubs consider them as customers basically. They are still considered as footballs main tar bewitch, tho for merchandising and medias audience.

As customers, they expect from an organisation, a exhaustively quality product and service. Fans do not care well-nigh the size of the net profits of the club they support. But football fans present an emotional radio link with `their group, a descriptor of identification. Their first expectation is the team to win. So they urgency the outmatch players to play for their team and they constantly throw away blackjack on clubs to buy them. Clubs touch that fans are meaty for them and that they move their strategy, thats why they are considered as very Copernican stakeholders. Fans as well as represent an important part of clubs income. Players and Coaches. They are at the issue of this business. Players and coaches are employees of the clubs and so take over similar expectations: to get give for their work, to be trained and to have good working...If you want to get a full essay, enjoin it on our website: Orderessay

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