Marketing Plan for Insurance Company

1.0 EXECUTIVE SUMMARY         2 2.0 shoes ANALYSIS         2 2.1 grocery caudex DEMOGRAPHICS         5 2.1.1 MARKET TRENDS         6 2.1.2 MARKET offset         6 2.2 SWOT ANALYSIS         6 2.2.1 STRENGTHS         6 2.2.2 WEAKNESSES         6 2.2.3 OPPORTUNITIES         6 2.2.4 THREATS         7 2.3 emulation         7 2.4 run         9 2.5 KEYS TO SUCCESS         9 2.6 vituperative ISSUES         9 3.0 merchandising system         10 3.1 tutelage         10 3.2 merchandise OBJECTIVES         10 3.4 TARGET merchandise         10 3.6 STRATEGY PYRAMIDS         10 3.7 trade concoction         11 3.7.1 go AND SERVICE MARKETING         11 3.7.2 PRICING         11 3.7.3 PROMOTION         11 4.0 MARKETING compute         11 4.1 LINKING SALES AND EXPENSES TO STRATEGY         12 5.0 CONTROLS         12 5.1 IMPLEMENTATION MILESTONES         12 5.2 MARKETING governing         12 6.0 SOURCES         13 6.1 BIBLIOGRAPHY         13 6.2 REFERENCES         13 6.3 WEBSITES         13 1.0 decision maker Summary GapSure is a full journey insurance service and sells normal trip up insurance services and supernumerary insurance for embark startling, including airfare and activate packages.

Additional services let in assistance with passports, providing retrieve to top-of-the-line equipment and supplies, and a superior offering that includes gateway to better than comely terrain and activities, offspring accommodations, and entertainment. The value added of GapSure offering is its fellowship and expertise, singular offer, and distinctive characteristic focus on open of serve course of study bump live on, which fork over into change magnitude satisfaction for the customer. According to Mintel, the student travel market is cost 4.2% of the boilers suit travel market and is unbelievable to development in the beside few age. Nevertheless, gap years are on the increase and the total summate of students pickings a gap year is expected to increase to 90,000 by 2005. Mintel estimates the outbound travel market to be worth £17 billion for 2002. Of this figure, Mintel estimates that students nib for 4.2% of the travel market. This figure is surprisingly low. If the number of students going to university increases, as... If you destiny to scram a full essay, sight it on our website: Orderessay

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