ABSTRACT: International franchising plays an important role in McDonalds expansion schema, as well as the companys financial performance. About 70 per centime of McDonalds restaurants worldwide atomic number 18 owned and operated by case-by-case rail line community and women (McDonalds, 2001). This paper is going to focus on planetary franchising including the benefits and challenges in practising it. For illustration of a success case is McDonalds strategy in using international franchise operations to expand its business worldwide. The final part of the paper will include omen and suggestion whether the company is going to continue implementing the current strategy to globalise further.
Nowadays, it is not difficult to try to find a McDonalds restaurant whether in your home country or whether you are going on a trip to other country. The easy Arches have become a distinct character of international business and popular culture. The sign and the special prefix Mc have been recognised and imitated eitherwhere over the world. As it is verbalise in the companys website, their vision is to be the worlds best quick process restaurant experience, by providing outstanding quality, service, cleanliness and value to make every customer in every restaurant smile.
As globalisation is driving business environment today, multinational corporations have to let a global strategy that can be use to assist them in achieving their missions and objectives.
McDonalds Corporation began expanding internationally in 1967 with the opening move of restaurants in Canada and Puerto Rico. Today, the company operates more than 20,000 restaurants in 100 countries on six continents. The Golden Arches has been relying on international franchising as the expressive style of entry strategy to penetrate the global market. About 70 per cent of McDonalds restaurants worldwide are owned and operated by independent businessmen and women. McDonalds has found that its overseas operational is producing more receipts than domestic...
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