Ufc Swot Analysis

UFC SWOT Analysis
Services:
The service offered by the UFC is mainly frolic in the form of mixed martial arts
(MMA). They stir events on national television and available to be arranged on pay-per-view.
The UFC has also started selling c percentagehes, dvds, and other products. The near youthful service
offered by the UFC is the chain of gyms it has opened across the get together States.
Target Market:
The target market for the UFC is males surrounded by the ages 18-34. Although, in recent
years the UFC has been brought into the main stream and has gained a lot of fans outside of its
initial target market.
Overall Market:
The UFC is the superior player in the world of MMA organizations. Competition is very
scrimpy considering the young age of MMA as a sport. Two of the most notable competitors that
are no longer in cable are Affliction and Elite XC. The UFC purchased the largest MMA
promotion in lacquer called Pride, and shut it down. The largest competitor to the UFC today is
the San Jose, CA ground organization, Strikeforce. The outside(a) competition is lead by a
Japan based promotion called Dream. This company has been nigh a long judgment of conviction and has had
past partnerships with Pride, Elite XC, and shortly Strikeforce. there are a large number of
smaller professional MMA organizations in the U.S.



and around the world. These companies
tin manage a roster of fighters anywhere between 15 and 75 fighters.
Strengths:
Large Number of Fighters

The UFC currently has over 300 fighters under contract. This is far more than

their closest competitor, Strikeforce, who currently has 35. This allows the UFC to put

on events roughly every three weeks when the competitors can only do them every 3

months.

Loyal Fans

The UFC is the for the first time major MMA organization and that means they have the first

MMA fans. There is a sense of loyalty among most UFC fans which means they

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