The requirement of our Total Quality Management Project is to meditate the quality elements of any industry in Pakistan. For this purpose we chip in chosen an scrap cream industry in Pakistan and peculiarly on Walls (Ice Cream)
It is a product of Unilever which is basically a Dutch manufacturing bon ton, has more than 40 years experience in ice cream industry and is ranked among the top companies in the introduction as cold as ice cream is concerned. It has globose network in the world. Unilever is the multi national company and In Pakistan it is operative under the name of Lever Brothers and Walls ice cream is a product of Lever Brothers.
The reason we opted for the project is an easy get to to their local office so that we can get compulsory knowledge and also can have easy coming to information. Unilever is a renowned company, having a major merchandise look at in globe. Pakistan is a big potential market, has favorable demographics, pay climate and that ice cream market was much infra potential before the arrival of Walls, and there was no multinational competition at that time. Walls are facing a wealthy competition with Igloo, Yummy, Rocco, and Hico. They are there local competitors and the main world-wide competitors of Unilever in cold chain are Nestle, Hagen Dazs.
We talk to hoi polloi about whether this project is feasible or not and so consult our instructor and try to convince him on our look into methods and after the consultation with him, we have divided our project in three phases. The first phase will include the company introduction, SWOT analysis, and quality measures of raw material, processes, human resources, and Companys future prospects. We also made a brief likeness of overall market situation in Pakistan as far as ice cream is concerned. The other brief areas of preaching were 4ps, market segmentation of the company, its market share, annual sales, target market and then future promotional strategies.
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