Tim Horton's

This report is a case study of Tim Hortons, the largest fast sustenance chain in Canada. The companys internationalization efforts entangle expansion into the Unites States, where it has grown to 398 stores in ten states. The report will start with a brief background of the company, followed by its internationalization history, problems that it faces while expanding into the U.S. market, our strategic alternatives to those problems, and, finally, the critical success factors that contributed to Tim Hortons expansion.

federation background
Tim Hortons chain was founded in Hamilton, Ontario in 1964. The firm has 44 years history in Canada. Tim Hortons headquarter is in Oakville, Ontario. The novice of the company is Tim Horton. In 1967, Ron Joyce who managed to get three successful Tim Hortons stores became in effect(p) partners with him. After Hortons death in 1974, he bought out the Horton family and became a solo owner of the existing chain. He expanded the chain quicklyly and aggressively in geography and in product selection. Later on the chain went human beings under the corporate name Tim Donut Limited. By the 1990s, the company name had changed to The TDL Group Ltd. In 1995, Wendys worldwide merged with TDL Group.



In March 2006, Tim Hortons completed an sign public offering, and was fully spun off as a set out company as of September 29, 2006. Tim Hortons trades on the big board and TSX (THI).(The Story of Tim Hortons, Tim Hortons website).
The first Tim Hortons stores offered only dickens products - coffee and donuts. Nowadays, Tim Hortons offer over 35 distinguishable varieties of products include coffee, donuts, timbits, bagels, muffins, soups, sandwiches and iced cappuccinos. The chains focus on top quality, always unfermented product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada.(The Story of Tim Hortons, Tim Hortons website)
The company has around 100,000 employees. Also, Tim...If you want to get a full essay, order it on our website: Orderessay



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