Weakness Slow growth, join ond Operating Expense (possibly out-of-pocket to lower production/increased cost)
Opportunities acquisition, new product lines
Threats ape competition, moving toward healthier products
Almost ½ of the total margin for LR products has been advertising. The increase of $20mm advertising expenditure from prior year has gained $56mm in margin. little than half of the OM grime has been advertising and there has been a change magnitude of $9mm in the past year which may have confidential information to the decrease of margin of $10mm.
There may be a shift to eating healthier white meat but there is still a core audience devour red meat products. Surveys rate the red meat products as having more taste than white meat. The products under both the OM and LR banners argon geared toward convenience, I think a majority of sight allow for not sacrifice taste for convenience and so the OM brand should not scale back.
My short term testimonial would be to maintain or increase advertising for the OM brand and maintain the LR brand budgets. Additional products could be introduced under the banners of either OM or LR, but to launch a new brand with a new product line would be to a fault risky and expensive. I do not think the new product line of Stuff N Burgers has had enough clip in the mart to gain a foothold, it should be tending(p) more time to see if it can gain traction. I think the con to this strategy is it smells of wait and see; if in fact red meat products lose more market share due to healthier choices many will go through that OM is not keeping up with trends in the market and will seen as behind the times.If you want to get a full essay, order it on our website: Orderessay
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