Quorn And Its Potential Market In Asia

Individual assignment
On
Quorn and its potential grocery in Asia

password Count: 2509
Date Submitted: 24th November 2010

All the work contained indoors this assignment is my own unaided and original effort and conforms to the Universitys guidelines on plagiarism

Content List
1. executive Summary
2. Introduction
3. Disc overy and score of Quorn
4. Quorn market place today
5. Current marketing strategy
6. Corporate objectives
7. Marketing objectives
8. cram Analysis
9. Market segmentation and tar pose marketing
10. Proposed marketing strategy
11. Marketing mix
12. Competitors analysis
13. Conclusion
14. References

Executive Summary
Quorn is the leading brand of mycoprotein obtainable in the United Kingdom. Quorn has over 100 products to offer to its customer. Quorns success lies in it branding strategy and continuous introduction of new products. In this essay, I invite talked about what led to the introduction of Quorn to the market, how is it maintaining its strong presence in the market.



Put some high sprightlys on what can be its objectives for the prospective and discussed about how it can get to a potential market in Asia keep in minding different points which may have its affect on Quorn and finally a little light on the competitors and why the Quorn has edge over them.

and its potential market in Asia.
QuornTM and mycoprotein
QuornTM is the chief brand of mycoprotein solid food product available in the United Kingdom (Management today 2004). QuornTM is the brand designation for meatless meals and grammatical constituents. Currently QuornTM is owned by the Premier food U.K.
Mycoprotein is a healthy, high quality, meat free protein and the chief ingredient of QuornTM. Mycoprotein is responsible to give the food the meaty texture and taste. It is obtained from the fungus Fusarium venenatum. Fusarium venenatum is big in fermentors along with glucose, oxygen, nitrogen, minerals. Mycoprotein is continuously extracted and dried prior...If you want to get a full essay, order it on our website: Orderessay



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