Ricky Hedge
BIS219
April 10th, 2011
Axia College at the University of Phoenix
Amazon.com Evolution
Amazon.com started give away as a company that wanted to sell books at a cheaper cost than that of everybody else. This company has evolved into a retaining beast because they are able to buy books at a wholesale cost, but sell them are a a good deal cheaper rate because of how they buy in bulk. Before Amazon.com, there was EBay. EBay was the major online retailer before Amazon.com was created. Customers that purchased from EBay ended up paying higher(prenominal) rates because people may of non of been available to get the deals that were being made. Eventually, Amazon.com was able to sell other items such as media, games, and other products due to their success at interchange books.
Amazon.com has non moved away from their core competency. If anything, they have made received to keep their competency in lay by retentiveness their website fresh and new at all times. Amazon.com got away with selling books at a cheaper rate and now has moved on to selling items such as video games, movies, and anything else visual related. The consciousness reason that Amazon.com began selling these items is due to the incredible amount of property that they were making from the website.
Even though they now offer some different types of items and have a changed layout of the website, their core competency has not changed at all.
Competition in the online world will unendingly exist. Google competes with Amazon and competes with Microsoft. Amazon.com has started out as a retailer website; Google has started out as a major search engine, and Microsoft was the main outset operating system. Each online company is trying to compete with severally other to gain online applications within each others boarders to pull customer sources away to their websites. I honestly happen that advertising against Google is a bad idea because of large of a company they are even though competition is call for to gain business....If you want to get a full essay, order it on our website: Orderessay
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