Having analyzed the case it depicts that Kwame tie has already select some strategies one of which is a growth strategy by diversifying from a tie business into a driving prep atomic number 18 business.
There are other strategic options available to kwame Attah lot . One of the strategic options available to kwame Attah tie is Michael porters beers generic competive strategy. Michael porter has suggested three strategies under this model with which when one or 2 of them is used can help achieve a competitive advantage in a highly competive environment . The strategies are cost leadership, Differntiation strategy, and focus strategy.
Cost leadership
According to Michael porter, a immobile can gain a competive advantage by adopting cost leadership strategy , where the organization can focus on cost reduction and have an efficient production method . By doing this the organization can provide services or product to customers at a low-pitcheder price as compared to that of its competitors. Michael porter indicates that one can achieve a low cost strategy through the use of latest technology, power utilization , economies of scale in production etc.
Linking this strategy to kwame Attah haulage limited ,they can adopt this strategy in that , Kwame Attah haulage has adequate space to build a repairs and maintenance initiation to repair its fleet . This is an advantage because the cost of repairs of the trucks allow for be minimal as compared to outsourcing other company to that for the organization. This means that a part of the cost of operation depart reduce and this will help kwame Attah haulage to adopt the low cost strategy. since Mr. Appah knows how to do the repairs and maimaintenance, he can train some of the drivers on the hypothecate rather than recruiting new staff to handle that aspect of operations.
Secondly, since kwame Attah haulage has made provision for installation of large diesel tanks which will be adequate to service other...If you want to get a full essay, order it on our website: Orderessay
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