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Running head : Article SummaryCoors Light : chillinArticle SummaryArticle SummaryCoors Light has invested in a unique engineering that seeks to set the brand away from the competition . Working with an ink supplier to design a temperature-sensitive thermal chromatic ink technology the beer company has created a feeding bottle that will let their customers know when the beer has reached the ideal temperature of 4 degrees Celsius (Alexander , 2008 . This is accomplished by looking at the mountains on the bottle s label , which will change from white to blue when the br desired level of c dodderingness is reachedFocused on a bespeak market of young men in the 18-24 year old range this innovation is consistent with the company s strategy of put the product as the brand that deliver (s ) cold beer any time (Alexander , 2008 .

Their research has indicated that most men in atomic number 7 America prefer cold beer and don t like the confusion of opening a bottle that isn t as cold as they thought it would be . Using this information the company launched an aluminum can with the same personal beer alarm clock buy the farm year and has followed up with the bottle version in 2008 (Alexander , 2008There were some(prenominal) issues that needed to be overcome in the design of this technology . Because the temperature of the container s contents is not always the same as the distant label , the researchers had to account for temperature conduction factors in the glass bottles and the aluminum cans . Furthermore...If you want to get a full essay, order it on our website: Orderessay

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