Sales Promotion

A study on SALES progression effectiveness on a pip-squeak apparel shop Objectives of the study * TO MAKE A COMPARITIVE STUDY OF FOUR diverse BRANDS- 1)GINNY AND JOHNNY 2)JUNIOR BENETTON 3)LILLIPUT 4)RITUWEARS KIDS SECTION * TO STUDY CONSUMERS VIEWS CONCERNING THESE CHILD APPAREL BRANDS IN THE MARKET. * CUSTOMERS natural selection AND PREFFERENCES IN CHILD APPARELS. * THE EFFECT OF DIFFERENT SALES PROMOTION TECNICHES ON CUSTOMERS. * TO KNOW THE PURCHASING PATTERNS OF CUSTOMERS. * TO KNOW THE PURCHASING demeanor OF THE CONSUMERS WHETHER THEY ARE QUALITY CONCIOUS OR PRICE CONCIOUS. * TO KNOW THE understand A PARTICULAR BRAND HAS SUCCEEDED TO ACHIEVE IN THE MARKET. INTRODUCTION MARKETING The summons by which companies creates values for customers and build strong relationships in dress up up to capture value from customers in return. MARKETING MIX It is a set of controllable tactical merchandising tools that the firm blends to produce the receipt it wants in the tar bestow market. It consists of everything that the firm can do to regularise the demand for its intersection. This marketing mix consists of 4 ps- -product -price -place -promotion gross revenue promotion is one of the most important element of marketing mix.

Short term incentives to encourage the purchase or change of a product or service refers to promotion,usually called sales promotion. Example-we get a free case on the purchase of Sony digicam or Sony laptops. OBJECTIVES OF SALES PROMOTION 1-To increase short term sales or to build long term market share. 2-To reinforce the products position and build long term customer relationships. MAJOR SALES PROMOTION TOOLS 1-samples 2-coupons 3-cash refund offers (rebates) 4-price pack (cents-off deal) 5-premiums 6-advertising differentiation 7-discounts 8-free gift schemes 9-patronage reward 10-point of purchase promotion Our study comprises of four brands: Junior benetton Lilliput Rituwears Ginny n johnny... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .