Blue Ocean Strategy Step 2

Getting the wake-up call is only the first measuring rod. The next step is to send a team into the field, setting managers face-to-face with what they essential make sense of: how people use or striket use their mathematical products or services. This step may bet translucent, but we have found that managers often outsource this bust of the strategy-making process. They rely on reports that other people (often at unmatchable or two removes from the world they report on) have put together. A company should never outsource its eyes. There is scarce no substitute for seeing for yourself. Great artists dont key from other peoples descriptions or even from photographs; they worry to see the subject for themselves. The said(prenominal) is true for great strategists. Michael Bloomberg, out front becoming mayor of New York City, was hailed as a argument visionary for his realization that the providers of financial information also postulate to provide online analytics to help users make sense of the data. But he would be the first to tell you that the idea should have been obvious to anyone who had ever watched traders using Reuters or Dow Jones Telerate.

Before Bloomberg, traders used paper, pencil, and handheld calculators to write down price quotes and figure fair foodstuff values before making buy and sell decisions, a work out that cost them time and money as well as incorporate errors. Great strategic sharpnesss like this are less the product of genius than of getting into the field and challenging the boundaries of competition.3 In the case of Bloomberg, his insight came by switching the focus of the industry from IT purchasers to users: the traders and analysts. This allowed him to see what was invisible to others.4 Obviously, the first port of call should be the customers. But you should not time period there. You should also go after noncustomers.5 And when the customer is not the same as the user, you need to extend your observations to the users, as Bloomberg did. You should not only talk to these... If you necessity to get a full essay, order it on our website: Orderessay

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