Bling H2O Market Segmentation

Targeted audience of Bling h2o if it were available in Australia would mainly be single Generation Y females who live in a an urban or suburban area and from higher priced region such as North Shore of Sydney, Southern regions of Melbourne cod to the circumstance that people with residency in such suburbs have a soaring ordinary income upwards of $90 000 (Saulwick 2009) and are more than likely to forfeit money for a bottle of Bling h2o. The confidence of Statistics shows that 23% of residents of Sydneys Mosman residents were employed as managers and administrators, compared with the state average of 9 percent (Wade 2007) and so are more lots around high income earners such that they may want to class themselves from early(a)s with a bottle of Bling h2o. According to research conducted by the Australian Bottled Water Institute (ABWI), bottled water is popular amongst people of a large range of demographics, but consists largely of young hit and couples, particularly females aged between 14 and 35.

(Bottled Water Regulations and rubber 2004) The bottled water exertion is regulated as a case food product by Food Standards Australia New Zealand (FSANZ) with high standards and due to legal nature of the standards in place, it must be met by all water bottlers without exception to determine consistent caoutchouc, tincture and taste. As well as being under unbending regulation by the FSANZ, bottled water is subject to food laws and labelling requirements of the Australian Consumer and Competition Commission (ACCC) and is subject to recalls like all other food products. With much attention focused on the safety and security of the nations food supply, the bottled water industry has advance its efforts to provide consumers with a safe, high quality product. The numerous national and state regulations and standards already in place, coupled with the bottled water industrys use of enhanced learning systems help ensure the safety and security of our products. (Eardly 2004)... If you want to get a unspoilt essay, order it on our website: Orderessay

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