Quaker Oats competes with both big and modest organizations on the basis of price, value, high quality and convenience. Its grocery products are purchased by consumers through a wide number of meals distributors, and the company uses both its own and broker sales forces and has distribution centers throughout the country. In addition, Quaker Oats markets a line of over 400 items for the foodservice industry (1995 SEC 10-K Filing 70).
The raw materials used by the company in its manufacturing include a broad choice of agricultural materials as well as a amount of packaging materials. These products and solutions are purchased mainly in the open market, and the company has secured sufficient and continuous supplies (1995 SEC 10-K Filing 71).
Over the past 2 years, Quaker oats has acquired many companies, including Snapple, and spent more than $2 billion in the acquisition process. During the exact same period, the company has sold business units which have contributed significantly to its revenues (including Aunt Jemima and Van Kamp's). The business has also taken $300 million in charges related to restructurings and realignments over the past three many years (Rabinowitz 1).
The company's financial position reflects its recent acquisition strategy; as a result, several of the company's key measures (such as modern day assets) declined from 1994 to 1995
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