Unlike
the segmentation for consumable product markets, segmentation for
services is based on the purchasing patterns as well as the education
system of consumers. In essay writing services, market segmentation
is used to determine the different groups or classes of customers in
essay writing services industry.
Market segmentation helps the
companies offering essay writing services to establish the dissimilar
requirements of customers in the diverse segments of the market. For
example; it helps in identifying the number of customers who buy
research paper example from essay writing services or the trends
confirmed by customers in buying research paper example. Market
segmentation makes market research easy.
The
company should survey the different parts of the market to establish
performance of research paper example in each segment. The market
research in writing services involves interviewing buyers of essays
delivered and sold by the company’s essay writing services. The
main purpose of market segmentation is to disaggregate the mass
population of customers seeking essay writing services and
indentifying their individual needs besides the objectives of the
company.
Do they want lengthy research paper example? Do they do they
prefer cheap research paper example? Are the customers dissatisfied
with the quality of the research paper example? Is the “research
paper example” advertising strategy ineffective? Or are your
competitors offering high-class research paper example? By proving
answers to these questions, the firm can evaluate its competitive
position. These questions can help the company establish a source for
benchmarking to improve the essay writing services. These questions
are therefore used as the company’s strategic positioning tools.
